The Story Behind Why Yahoo Disables Auto Forwarding Of E-mails

Yahoo recently disabled its automatic email forwarding feature, which allows users to redirect incoming emails sent from their Yahoo email address to another account. This makes users harder to move on from one mail to another.

The company has faced lots of bad news regarding its email service in past few weeks. According to International Business Times, last September, Yahoo announced that hackers stole personal information from a half a billion user accounts back in 2014 and that it took the company two years to discover the breach. Since the data breach, several users have announced they would be leaving Yahoo because of all of the negative news that's been going around.

Email forwarding has been one of the basic concepts for every email provider out there," Brian McIntosh, who owns a small technology business and first alerted The Associated Press to the issue, told the publication. "All of a sudden it's under development, and only at Yahoo," he said.

Yahoo! Says

When the company was asked about its choice to shut down its automatic email forwarding, the spokesperson declined to talk and pointed the AP to a Help Site post explain what's going on with the automated email forwarding feature.

This feature is under development. While we work to improve it, we've temporarily disabled the ability to turn on Mail Forwarding for new forwarding addresses. If you've already enabled the Automatic Mail Forwarding in the past, your email will continue to forward to the address you previously configured.

An update from the company has been spoken by one of the representatives.

We're working to get auto-forward back up and running as soon as possible because we know how useful it can be to our users. The feature was temporary disabled as part of previously planned maintenance to improve its functionality between a user's various accounts. Users can expect an update to the auto-forward functionality soon. In the meantime, we continue to support multiple account management.

What are your other options?

As of now, Yahoo Mail users may want to skip the email forwarding process and go straight to deleting their Yahoo Mail account. You may want to start creating an account to other email providers such as Gmail, outlook, Zoho and much more.

Remember that when choosing an email provider, you have to consider many things such as its features, speed, compatibility, security, productivity, etc. As long as you can use it based on your needs -- for personal, company, businesses or for social media accounts, it will be ideal if you are comfortable with it.

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