While it was expected that Microsoft would be redesigning the Windows logo for Windows 8 and Windows Phone 8, the Redmond-based company has maintained the momentum by unveiling a brand new look to the Microsoft logo itself.
The updated logo has maintained a minimalist design with four, simple and colored squares. Although the similarity between those and the live tiles of the once-Metro UI could me more than just a coincidence, Microsoft claims that the squares “are intended to express the company’s diverse portfolio of products”.
“It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs,” stated Jeff Hansen, General Manager, Brand Strategy, Microsoft.
“This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.”
The logo has two components: the logotype and the symbol. For the logotype, the company used the Segoe font which is the same font it used for its products as well as marketing communications. The symbol, as per the company, “is important in a world of digital motion.”
Check out the video below
(Source: Microsoft)
