After spending months in beta testing, Adobe is set to launch Adobe Social. The company describes Adobe Social as a brand new way to connect to social marketing campaigns, with real business results.
Adobe Social, which was first announced back in April 2012, lets users track every campaign and see how it drives results product orders and revenue. Aseem Chandra, VP of Marketing, averred that "[Marketers] have point solutions that solve specific problems, but they're not really connecting you back to the business issues."
"Social media has evolved. It's no longer an experiment, but a marketing must-have. Adobe Social can help you manage it all, from integrating social media into your overall digital marketing plan to getting critical insights and creating new content instantaneously. Most important, Adobe Social helps you turn your social efforts into measurable business results," states the official page.
The new product is aimed at letting users check out the influence individual users can habe. This user impact is not only limited to their general influence (for example, how many followers they have, how many retweets they received, their Klout score, and so on), but to what extent their mentions actually drove real revenue.
What this feature basically means is that whenever users create a new campaign, not only they will be targeting "influencers," but also people who are actually influential to their business.
According to Jeff Jordan, Senior Product Manager, Adobe Social will also deliver results for emerging social networks. For example (on Pinterest), it can find out which "pinned" images are leading to actual purchases.
More information on the Adobe Social can be found on the official page.
