Apple has faced a lot of criticism after the introduction of the Apple-made Maps application. The new feature has been unable to meet users' expectations and high standards set by its counterpart, the Google Maps app.
When Apple Maps first arrived, the company put up an ambitious description for the feature and stated that Maps was "the most beautiful, powerful mapping service ever." Even though the assertions sounded good on paper, in real life, the service failed to deliver as expected. Cupertino-based apple Apple has now changed the description. The new step has been taken mostly to save the company from embarrassment when the promised goods, in reality, have not been delivered.
Apple's altered description of the Maps feature now reads that it is "a beautiful vector-based interface that scales and zooms with ease." This change has been made keeping in mind the latest criticisms and complaints the company faced after its newly-launched Maps feature on the iOS 6 failed to deliver.
Additionally, CEO Tim Cook apologized to users for this shambolic outcome and mentioned a number of third-party map applications that users could download while the company works to improve its in-house offering to avoid future problems.
"At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," said Cook.
Previously, the company, with the introduction of iOS 6, was said to be following a strategy that would see Apple wipe off Google Maps completely. A later report stated that the company would be introducing vector graphics to improve the Maps experience in iOS, while another averred that the company would be adding 3D Flyover features to displace Google's Street View.
With the removal of Google Maps, Apple aimed obliterate Google as the exclusive source of iOS Maps directions. Apple also declined to add Google's Navigation features, Google Latitude, Places, 3D models, and other map features to its own iOS Maps client.
Users who need the Maps feature every day, reportedly, have now started using the web version of Google Maps and Nokia Maps as a workaround. Therefore, until Apple pushes out a major fix for the problematic Maps feature, users will continue to depend on other reliable map applications.
