While Apple deals with most of its immediate problems- Apple Maps' disaster and iCloud issue - the company, now, also has to come up with a fix for the apparent purple haze that has attracted widespread criticism from users and tech experts alike.
However, the company was quick to address the camera issue. Apple acknowledged the problem and in a post stated that "A purplish or other colored flare, haze, or spot is imaged from out-of-scene bright light sources during still image or video capture." Per reports, Apple states that the effect is only normal and can be expected.
"Most small cameras, including those in every generation of iPhone, may exhibit some form of flare at the edge of the frame when capturing an image with out-of-scene light sources," the company further wrote. "This can happen when a light source is positioned at an angle (usually just outside the field of view) so that it causes a reflection off the surfaces inside the camera module and onto the camera sensor. Moving the camera slightly to change the position at which the bright light is entering the lens, or shielding the lens with your hand, should minimize or eliminate the effect," stated Apple.
Now, from the official statement, Apple expects its users to know that this is normal not only with every previous iPhone but with most small cameras. However, what's more amazing is that how users didn't experience this particular problem with other previous iPhone models. It can be easily seen that that the purple haze effect, from reports as well as the description and behavior of the device's camera, is different from those exhibited with older smartphones. At that time, the problem that persisted with Apple-based cameras was that pink spots appeared in the center of the image.
The current issue, on the other hand, is only present when light is refracted through the lens, at a certain angle, on the sensor. Surprisingly, while most of the users are complaining about the purple haze issue, some of them haven't even had the problem while taking photos with direct contact to sunlight.
Although Apple has made a scratchy start with the introduction of iOS 6, it still remains to be seen as to how the latest problems will impact the company's sales figures.