Samsung sold over 30 million units of its Android-powered flagship Galaxy S3 worldwide. With Galaxy S3 and Galaxy Note 2, the South-Korean tech giant has undoubtedly made deep inroads into the smartphone and tablet market. Paying attention to the remarkable growth, Google has reportedly poached the guy who led Samsung's marketing division, to do the same job at its Motorola unit, AllThingsD reported.
The search engine has hired Brian Wallace, the vice president of strategic marketing at Samsung's U.S. phone unit, in hopes that he will replicate the Galaxy story at Motorola, the report said citing people familiar with the matter. Wallace was heading the consumer marketing at Samsung and was credited for its punchy ad campaign that took not-so-subtle swipes at Apple. He headed digital marketing and offline media, creative and branding at Samsung. He joined Samsung a year ago after a decade-long stint at BlackBerry-maker, Research In Motion.
According to ad-impression data from mobile-advertising platform, Millennial Media, Samsung doubled its Android OS market share from 23 percent in Q3 2011 to 46 percent in Q3 2012. Samsung redefined the smartphone market with a wide variety of products of every size and price and marketed its products with both fun family ads and risqué ads. On the other hand, Motorola suffered a steady loss of market share, sliding down to just 11 percent in Q3 2012 from 22 percent during the same period previous year.
The new job will provide Wallace with the advantage of working closely with the Android team, which will be an add-on in his efforts to bring back the lost glory to Motorola.
