BMW and Mini brand vehicles continue to experience a decrease in sales. According to the BMW Group, October sales of BMW brand vehicles dropped 18.4% while Mini brand vehicles had a 3.3% drop in domestic sales.
In October, the company said 24,017 BMW brand vehicles sold compared to 29,439 sold during October of 2016. BMW brand sales are down to 9% year-over-year for the first 10 months.
According to GSA Business Report, South Carolina-produced X models continue to experience domestic sales increases. Sales of the X3 increased 21.5% to 3,680 vehicles in October while the X1 sales jumped 350.9% to 2,710. The 7 Series increased to 1,133 vehicles sold in October. Sales of the X4 and X5 were down 16.9% and 9.5% for the month and 15.8% and 18% year-to-date.
"The volatility of the U.S. market is more clearly evident as the pace of sales continues slowing from the peak of 2015," Ludwig Willisch, BMW of North America president and CEO said. “At the same time, BMW Sports Activity Vehicles – X1 to X6 - have set a new record, more than 100,000 sold a year to date, accounting for 47% of our October sales, with room for more growth as demand for these popular models continues to increase,” he added.
BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported October sales of 27,971 vehicles, a decrease of 16.6 percent from the 33,526 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 9.6 percent on sales of 297,015 vehicles in the first ten months of 2016 compared to 328,456 in the same period in 2015.
MINI Brand Sales
For October, MINI USA reported 3,954 automobiles sold, a decrease of 3.3 percent from the 4,087 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 42,865 automobiles sold, a decrease of 12.6 percent from 49,061 automobiles sold in the first ten months of 2015.
New Vehicle Sales BMW of North America, LLC, October 2016
Oct. 2016 | Oct. 2015 | % | YTD Oct. 2016 | YTD Oct. 2015 | % | |
i3 | 442 | 986 | -55.1% | 6,205 | 8,879 | -30.1% |
i8 | 199 | 149 | 33.5% | 1,288 | 1,491 | -13.6% |
2 Series | 1,009 | 1,258 | -19.8% | 13,479 | 9,730 | 38.5% |
3 Series | 5,215 | 11,012 | -52.6% | 58,307 | 80,845 | -27.9% |
4 Series | 2,853 | 3,295 | -13.4% | 28,889 | 37,044 | -22.1% |
5 Series | 1,462 | 2,693 | -45.7% | 29,167 | 36,531 | -20.2% |
6 Series | 352 | 369 | -4.6% | 3,323 | 6,287 | -47.1% |
7 Series | 1,133 | 618 | 83.3% | 10,372 | 6,981 | 48.6% |
Z4 | 78 | 86 | -9.3% | 953 | 1,495 | -36.3% |
X1 | 2,710 | 601 | 350.9% | 20,882 | 10,859 | 92.3% |
BMW passenger cars | 15,453 | 21,067 | -26.6% | 172,865 | 200,142 | -13.6% |
X3 | 3,680 | 3,028 | 21.5% | 34,683 | 23,811 | 45.7% |
X4 | 409 | 492 | -16.9% | 4,185 | 4,973 | -15.8% |
X5 | 3,885 | 4,292 | -9.5% | 36,703 | 44,782 | -18.0% |
X6 | 590 | 560 | 5.4% | 5,714 | 5,687 | 0.5% |
BMW light trucks | 8,564 | 8,372 | 2.3% | 81,285 | 79,253 | 2.6% |
BMW brand | 24,017 | 29,439 | -18.4% | 254,150 | 279,395 | -9.0% |
Cooper /S Hardtop 2 Door | 772 | 1,380 | -44.1% | 9,288 | 17,387 | -46.6% |
Cooper /S Hardtop 4 Door | 676 | 1,018 | -33.6% | 9,601 | 12,617 | -23.9% |
Cooper /S Convertible | 430 | 443 | -2.9% | 3,751 | 2,889 | 29.8% |
Cooper /S Clubman | 1,124 | 0 | 0.0% | 9,148 | 0 | 0.0% |
Coupe | 0 | 2 | -100.0% | 7 | 454 | -98.5% |
Roadster | 0 | 2 | -100.0% | 5 | 1,096 | -99.5% |
Countryman | 941 | 1,219 | -22.8% | 10,986 | 13,278 | -17.3% |
Paceman | 11 | 23 | -52.2% | 79 | 1,340 | -94.1% |
MINI brand | 3,954 | 4,087 | -3.3% | 42,865 | 49,061 | -12.6% |
TOTAL BMW of North | 27,971 | 33,526 | -16.6% | 297,015 | 328,456 | -9.6% |
