Much has been said about the disaster that is the Galaxy Note 7 but most focused on the negative. Samsung made a positive move by apologizing for the company's misstep.
Samsung paid for full-page ads on three of the leading publications in the United States -- the Wall Street Journal, The Washington Post and New York Times.
The company also posted the open letter on its official website.
The ad starts off with Samsung addressing who it considers its "valued customers".
"At Samsung, we innovate to deliver breakthrough technologies that enrich people's lives. An important tenet of our mission is to offer best-in-class safety and quality."
Samsung went on to admit that it "fell short on this promise".
"For this we are truly sorry."
The company not only apologized for the Note 7 fiasco but also maintained that they are still investigating the real reason behind the exploding smartphones.
"We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers."
Samsung also stressed that i is moving on from the controversy to continue providing innovative products and services but not at the expense of its patrons' safety.
"Samsung has a long heritage of innovation and we have shown that we can and will learn from our mistakes," the company writes. "While we are always looking to innovate and create the next generation of great consumer technology, safety will remain our top priority. We will invest to better serve your needs through enhanced customer care and quality assurance."
The apology was signed by the president and CEO of Samsung Electronics North America, Gregory Lee.
Samsung's woes are not just centered on the Galaxy Note 7. Recently, the South Korean company was forced to recall 2.8 million top-load washing machines.
Because of the issues, Samsung suffered a significant dip in profits.
