Activision Blizzard recently shared the company's quarterly financial report which revealed astonishing numbers in this year alone. According to the statistics, Blizzard just reached record-breaking numbers both in terms of active users and revenue. Check out the full details down below.
Blizzard's New Milestone: 42 Monthly Active Users
One of the most astonishing feats that Blizzard just reached is a peaked of 42 Monthly Active Users (MUAs) across all of its franchises in the third-quarter of 2016 alone. Aside from this, all of its games garnered a total of 10 billion hours of Play Time in the third quarter (ended in September) of this year. According to Blizzard, the Generally Accepted Accounting Principles (GAAP) of their third-quarter in 2016 had seen an increase of 58% in comparison to last year's third-quarter. The full details of the financial statistics can be found here.
The Reason behind the Numbers
One of the main reasons for Blizzard's new milestone is because of the growing popularity of Overwatch and the debut of World of Warcraft: Legion expansion - which the former, being the fastest franchise to have earned 20 million subscribers and the latter having a sold-through of 3.3 million copies on day one. Another factor that contributed to the company's overall success is the double-digit percentage increase of Hearthstone.
Aside from its prominent titles, Activision also released new titles for this year namely: Rise of Iron, the latest expansion for the Destiny universe and the recently released Call of Duty: Infinite Warfare. With the continued growth of numbers across all of its franchises, we may be seeing another record in the following Q3 of 2017.
Conclusion
Activision Blizzard is now one of the most successful interactive gaming and entertainment company to date. And analysts are now seeing an even more success in the future of the company as it is now taking a great leap into the competitive eSports as well as taking their titles into the small and big screens which was discussed in this article. This new milestone may just be the beginning for the dominance of Activision Blizzard in the following years to come.
