Apple is releasing a new Book, yes that is right, not a new gadget, but a book. This new book is called "Designed by Apple in California" and it has over 450 images of Apple products to showcase 20 years of design.
Just in time for the holiday season, the new Book from Apple would be a perfect gift or purchase for any die-hard Apple fan. This will be an expensive gift though, as Apple is selling it for $300 in the U.S.
The Apple Book: Designed by Apple in California
This hard cover book consists of 450 newly taken photographs of Apple products ranging from the 1998 iMac to the newest Apple Pencil. The book has been released in dedication to the memory of the great Steve Jobs. It also showcases the design techniques and materials used by Jony Ive and his design team.
The book contains photographs taken by Andrew Zuckerman in a "deliberately spare" style, as Apple stated in a press release. Here is what Jony Ive stated in the Foreward of the book;
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.
We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.
Apple has printed the book using custom-dyed paper that is specially milled and features gilded matte silver edges. Low-ghost ink and eight color separations were also used in the making of this book. The hardcover is linen-bound and the book took eight years to complete. According to The Verge, Apple may not be able to justify such a book after 20 years.
Availability and Price
Those interested to buy the Apple Book "Designed by Apple in California", can do so starting tomorrow, Nov. 16. There will be two versions of the book available for purchase. A smaller book will cost $199, whereas the bigger book will cost $299. Customers will be able to buy the book on Apple's website and retail stores in the available countries.
