It isn't a new story when a streamer commits an illicit act while streaming to boost his or her popularity. Twitch, in particular, has some streamers that are indirectly advertising some illicit acts such as gambling. Now, EA is pushing more transparent rules for all of the streamers that are using all of their official titles most particularly: FIFA and Battlefield. Check out the standard rules that EA imposes on all of the streamers using their titles.
EA Imposes New Rules For Youtubers and Streamers
The news about the new Transparency Standard Rule was first noticed in NeoGaf, after one of its members, w3bba posted a translated version of the EA's German post. To summarize the long post, here are the highlights for the new set of rules that EA is imposing on all of its valued streamers and youtubers:
EA now requires that the streamer or Youtuber to disclose the sponsored content. The categories for the sponsored contents are:
#supportedbyEA - this specific category implies that EA sponsored all of the streamer's game access including but not limited to: press-event, travel, review copy. Note that EA has no influence of the content of the video, etc.
#advertisement - this particular category implies that EA directly supports the stream for the purpose of advertisement. The contents are directly affected by EA and all the exclusive and non-exclusive materials given/shown are entirely for the purpose of advertising.
Content Creators (Streamers/Youtubers) - are now required to specifically mark a hashtag on their social media platforms(Facebook, Twitter, etc.) upon advertising their streams with the aforementioned categories.
Lastly, the content creators also need to put a watermark on their videos containing either one of the given categories (Supported by EA or Advertisement by EA). You can see the exact picture of the watermark here.
This is a huge step forward for all of the active streamers out there as it'll directly divulge any sponsorship that the streamer is advertising. Also, this will prevent any future illicit acts which are common in rising streamers.
What do you think of EA's step to uphold transparency within the streamer's contents? Do you think it'll helpful for the community as a whole? Share your thoughts in the comments below!
