The HTC One smartphone was officially announced at a Tuesday morning press conference, sparking widespread discussion across the world.
Not one to sound modest, HTC America's Mike Woodward told ABC News that the time had come to "reinvent the smartphone."
That's a bold declaration, but it ignores the most important question of all: What did the Internet think?
The company's flagship 4.7-inch, super camera-powered phone was presented to journalists all over the world, but as usual, some of the most interesting reactions came from Twitter, where the #HTCOne hashtag dominated discussion as the event unfolded.
Things didn't start off so well; the HTC press conference began 20 minutes late, causing some people to worry that the delay was a sign the struggling company would only disappoint everyone.
"If the #HTCOne event is any indication of how 2013 is going to go for #HTC... investors, get out. Now," wrote @the_gadgeteur.
Once the event got underway, however, impressions brightened considerably. Many Twitter users seemed to open to the idea of purchasing an HTC phone, and some were downright committed to the cause.
"I will do whatever it takes to get this phone. This is it. It's 'the one,'" said @Gamercore.
Of course, one of the most hyped features of the HTC One is the phone's new super camera. HTC declared "an end" to the megapixel war as it unveiled a camera featuring what it called "utlrapixels" capable of capturing more light and producing better images than normal megapixels.
"Really, glad that @HTC is trying to end the megapixel war. Less megapixels, better sensor. I like it," wrote @V3RDICT.
"The new #HTCOne camera is amazing! The new ultrapixels bring a new outlook to a phone camera!" echoed @perspectivejazz.
As with any product, though, there were disappointments. Some users couldn't help but feel let down by the fact that the HTC One will be missing what they felt to be key features.
"On the dedicated multitasking key: "(...) HTC believes is not used by most Android customers". And HTC is painfully wrong," said @kreativtek.
"Kind of disappointed to not see wireless charging on the #HTCOne, though," wrote @rcadden.
Perhaps more important than the device itself will be whether or not HTC can convince Samsung and Apple customers to make the switch. The smartphone won't launch until March, which is becoming a crowded month. Not only will the BlackBerry Z10 finally be released in the States, but Samsung's new Galaxy S4 is expected to be unveiled as well.
"HTC is going to need to fire up their marketing department if they want to overshadow Samsung next month," said @jowoseph.
Samsung certainly has the capacity to suck all the air out of the room with an impressive S4 device, but HTC can take comfort in the fact that right now, it's got a significant portion of people intrigued by its new offering.
