The whole September 2016 was a tough month for Samsung Mobile’s team. The South Korean company was forced to start an expensive global recall to implement a fix regarding their flagship Samsung Galaxy Note 7 explosion. That solution of recalling the smartphone didn’t work and a second recall was started, along with the production of the handset ending. The Note 7 was expected to be one of the biggest selling handsets of the year. Instead, it became a millstone around Samsung Company's branding.
The Released Reuters/Ipsos Poll
"Your own personal experience trumps what you read and what people tell you," says Jan Dawson of Jackdaw Research who thinks the recall was mostly limited to early buyers of the Note 7 rather than the majority of Samsung's customer base.
The poll showed that 91% of current Samsung users would opt for another Samsung smartphone, and 92 % of current users would buy another Samsung product. The poll, however, measured how interested people were in purchasing Samsung phones and not how much the Galaxy Note 7 recall had influenced their decisions.
The Reuters/Ipsos poll was conducted online in English in all 50 states. It included 2,375 people who own Samsung phones and 3,158 people who own iPhones. The poll has a credibility interval, a measure of accuracy, of 2 percentage points.
According to Reuters, the poll found that Samsung's customers were fiercely loyal to their brand. Some 91 percent of current Samsung users would likely purchase another Samsung smartphone, and 92 percent of current users would probably buy another Samsung product in general.
Samsung Galaxy Note 7 Recall Did Not Damage The Branding Of The Company
"In a modern market that saturated with smartphones it’s not often we get excited about a new smartphone. But the Note 7 has left us with a smile that we’re finding very hard to wipe from our faces," said by Expressed.
Samsung has said that customers chose another Samsung model as a replacement for the Note 7 in a majority of instances, without giving more detail. It has said nearly 85 percent of the recalled Note 7 devices had been replaced or returned through its refund and exchange program as of Nov. 4.
