Online sales in the US rushed up during Black Friday 2016. Predictably, Amazon is one of the most active participants of the Black Friday sale tradition alongside Macy's, Target and Walmart. Recent reports say that this year's Black Friday online sales surpassed last year's figures.
Black Friday 2016 Sales
As per a Reuters report, Black Friday online sales hit $1.7 billion as of Friday 3 PM EDT. This is considerably higher than last year's sales and according to the National Retail Federation, this year's holiday shopping sales can increase by about 3.6 percent due to the progress in online shopping. This considerable increase in Black Friday sales could actually be a reflection of the positive economic growth of the country. This year's low unemployment rate alongside a rise in wage could both be big factors in consumers' confidence in increasing their expenditure.
Black Friday 2016 Lookback
According to the source, the most significant discounts this Black Friday came from Amazon. It is worth pointing out that this giant retail company had an average of 42 percent discount while Walmart only had 33 percent average discount. Target on the other hand has an average of 35 percent discount and Best Buy had an average of 36 percent discount. Amazon refused to share specific figures but they said that the 2016 Black Friday online sales would beat their 2015 performance based on the amount of orders received. Walmart and Target also said that their Thanksgiving web sales were also especially great.
Cyber Monday 2016
Now that Black Friday is done and out, people are now prepping up for Cyber Monday. With Black Friday's amazing sales performance, it's easy to predict that Cyber Monday's sales will also be as good. It could also possibly surpass its last year's sales figures. As expected, Amazon should also be one of the top retailers to participate in Cyber Monday 2016. As per CNN, the giant retail company has already revealed its Cyber Monday deals. This includes TVs, speakers and more.
