Vida Health is an online application that connects people who are suffering from chronic diseases to a match health coaches. It has raised $18 million in a Series B round led by Canvas Ventures, with participation from the Nokia Growth Partners (NGP) and Aspect Ventures. NGP is a global venture capital firm sponsored by Nokia while Aspect Ventures is an American capital firm investing in the emerging mobile marketplace.
Vida Health: The App That Connects People With Chronic Diseases To Health Coaches
Founded in 2014, according to VentureBeat, Vida Health targets those with conditions such as diabetes, depression, anxiety, and high blood pressure, and pairs them with their own mentor — this could be a personal trainer, nutritionist, nurse, therapist, or other support people. It’s also open to general “wellness coaching” for those seeking to live healthier lives, and Vida says its platform has serviced more than 30,000 individuals since its inception two years ago.
Stephanie Tilenius, cofounder and CEO of Vida, said the company’s method of matching people to their coaches and the ability to communicate in a way that best suits the user, is what has helped Vida achieve high engagement and grow the company. "The fact that it is multimodal, that we are differentiated in what we offer and we meet people, where they are instead of prescribing a one-size-fits-all approach, is really attractive to users,” Tilenius said.
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As for whether Vida is making more revenue off its direct-to-consumer apps or through its enterprise model, Tilenius declines to say, but she tells TechCrunch that Vida is getting paid by both employers and insurance companies and that some of its customers include Stanford, Duke University, MD Anderson Cancer Center, United Healthcare and eBay.
Tilenius says “tens of thousands of people” have received coaching on the platform and that more than 7 million data points have been collected — information that Vida aims to use to make its products even more effective over time. Vida has now raised a little more than $28 million altogether. Some of its earlier backers include Jerry Yang, Maynard Webb and Signia Venture Partners.
