Jayson DeMers, Forbes news writers ask in her article "How many new platforms did you incorporate into your campaign, and how did you change your content syndication or advertising strategies to reflect the latest trends?" He says that if you don't know the answer to this, it means you probably haven’t been paying close attention.
The State of Social Media in 2016
Facebook remains the most popular social network with adults in the United States, according to recent research from the Pew Research Center. The report was based on data from a survey conducted between March 7 and April 4, 2016 of a national sample of 1,520 people age 18 and older living in all 50 US states and the District of Columbia. The researchers polled respondents on their usage of five major social networks: Facebook, Instagram, Pinterest, LinkedIn, and Twitter.
According to Marketing Profs, some 68% of all US adults (those with and without Internet access) say they are Facebook users; 28% use Instagram, 26% use Pinterest, 25% use LinkedIn, and 21% use Twitter. Some 79% of adults with Internet access in the United States use Facebook, more than double the share that uses Instagram (32%), Pinterest (31%), LinkedIn (29%), or Twitter (24%). More than three-quarters (76%) of Facebook users say they visit the social network daily (55% visit several times a day; 22% once per day).
Here Is The List Of The Top Stories That Trends Social Media This 2016
According to Forbes, here are the social media trends that changed (and continue to change) how we use and appreciate social media.
- Live Video
- Stories
- Mobile Optimization
- Social commerce and advertising
- Echo chambers and influence
- Fun and games
- The rise of chatting
Still, according to Jayson DeMers, here are the top social media marketing trends that dominate the year 2016.
- Less is more, better is better
- A shift is happening in platform dynamics
- Live streaming is getting bigger
- Buy buttons are becoming more common
- New applications are changing social interaction
- We’re seeing a push for more personalization
- We’re getting broader app functionality
Understanding everything that is happening around the social media can help you see the future. So better to make the changes now to have a positive tomorrow.
