BlackBerry launched its latest all-touch BlackBerry Z10 smartphone along with the much-awaited BlackBerry 10 operating system. The smartphone has not even reached all markets globally and a few Canadian carriers have already reduced the price of the handset to $99.99.
Canadian carriers Rogers and Virgin have all reduced the price of the BlackBerry Z10 to $99.99 and Bell has reduced the price of the handset to $99.95 on a three-year contract. Originally, Rogers priced the handset at $149.99 on a three-year contract.
The Z10 is currently available at Rogers, Bell, TELUS, Fido, Tbaytel, Koodo, Virgin, SaskTel, Wind Mobile, plus coming soon to MTS, Eastlink, Videotron and Mobilicity. The BlackBerry Z10 is also expected to make its official release in the U.S. by the end of March.
According to previous reports, the BlackBerry Z10 has attracted many customers and has sold many units after its official release in Canada.
"In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50% better than any other launch day in our history in Canada," said Thorsten Heins, president and CEO of BlackBerry. "In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone."
Many BlackBerry Z10 customers who have paid extra money to buy the handset may not be happy with the price reduction and that it's also within two months of launch.
The BlackBerry Z10 is an all-touch smartphone with a 4.2-inch display with 1280 x 768 pixels resolution, and 356ppi. The handset is equipped with 8-megapixel rear-facing camera and has 16GB of internal storage. The Z10 is available in either black or white.
The Canadian company has a lot of hope resting on the BB10 and the BlackBerry Z10.
