This year was definitely framed by the Galaxy Note 7 fiasco, in which Samsung saw its reputation getting seriously damaged because of a huge problem that hasn't been entirely explained yet. Although this kind of situation usually benefits the main competitor, several reports suggest that Apple didn't know how to capitalize this problem and lose a golden opportunity of getting near to the South Korean company.
The iPhone 7 Lineup Were Too Boring
According to BGR, the NPD Group´s Stephen Baker explained that even when the iPhone 7 lineup had all the necessary specs and features to become some of the most groundbreaking smartphones in the world, it were actually so boring that made its company fail in taking advantage of the Galaxy Note 7 fiasco.
Of course, this represents a highly controversial statement, given the fact that many analysts predict that the iPhone 7 and iPhone 7 Plus demand will give Apple the highest quarterly revenue ever during the December quarter, which doesn't seem as a goal that a boring smartphone could achieve.
Customers Stayed Loyal To Samsung After The Galaxy Note 7 Fiasco
However, Baker also explained that the most incredible fact in this situation is that customers stayed loyal to Samsung, even when the Galaxy Note 7 fiasco was so damaging that its reputation was totally harmed because of the explosions and the eventual recall of the flagship, being one of the most tragic moments in Samsung´s history. Nevertheless, Baker also told that the South Korean giant was able to fend off other Android competitions and even Apple, only because the Cupertino company had a lack of wowing products this year, including the iPhone 7 lineup.
As reported by App Advice, this statement can be easily questioned, since earlier this week Yahoo Inc.´s Flurry Analytics published its annual report on the most popular tablets and mobile devices activated between December 19 and 25. In this report, it was showed that Apple had 44 percent of activated devices in this period, while Samsung only had a 21 percent. However, even this statistics wasn't enough to take advantage of the Galaxy Note 7 fiasco.
