The company that makes GPUs to Apple's iPhones now wants to offer the Android landscape by bringing high-quality VR experiences to mid-range phones. Over these past few years, the PowerVR team at Imagination has settled into a rather comfortable launch cadence for GPU designs. Yearly since the Rogue GPU architecture was initially announced in 2012, the company has unveiled updated versions of the architecture and/or new GPU designs around the start of the year. Last year, the focus was on high space efficiency with Series8XE, and now for this year, Imagination is back once again, with the timely named Series 8XE Plus. It is a new set of GPU core designs especially for the low-end market for 1080p rendering GPUs from Imagination Technologies that are used in iPhones and Android handsets.
Everything You Should Know About PowerVR Series8XE
The Series8XE Plus will bring improved graphics to low-end phones. It can bring full HD video at 60 frames per second, a frame rate needed for a good VR experience on mobile devices. Beyond VR, the Series8XE Plus also enhances mobile gaming and video experiences. In addition, the GP U is up to four times faster than its predecessor, the PowerVR Series8XE, specifically in mobile gaming, Imagination claims.Imagination designs and licenses it's GPU. Its marquee customer is Apple, which is also the minority shareholder.
PowerVR Series8XE Improved Graphics And Great VR Experience
However, Imagination has been losing market share to some companies including Qualcomm, which offers the Adreno integrated GPU, and ARM, whose Mali GPU is being used by device manufacturers like Samsung in smartphones and tablets. Imagination is looking to gain back some of that market share from its losses, especially in the low-end smartphone market. The company's newest PowerVR Series8XE Plus GPU will be installed in Android handsets cost between only $200 and $400.
