Child abuse continues to run rampant throughout the world, and one group has found a way to promote a means of awareness in a singular way, by exploiting technology. Posters whose goal is to help combat child abuse have been placed around Spain, with a hidden message for children only.
The posters combatting child abuse put on display a sad-looking youth staring out at the viewer with dolorous eyes. But seen from an angle only children (or very short people) can see, the poster's image changes to reveal that the same child has bruises on his face.
The goal of the ads, according to Trending Now, is to speak directly to children about what to do if they are abused or are aware of someone they know who is being abused. Because abused children are often accompanied by the abusers themselves — parents or caretakers — the ads have been constructed this way. Their abusers can't see the bruised child, but the children can.
Aid to Children and Adolescents at Risk (ANAR), a Spanish children's advocacy group, has employed lenticular printing in order to create two images on the same ad/poster. A tall person or adult will see the regular face from his angle, whereas the child or very short person will see something else entirely. The message hopefully will reach the child without making the adult (possibly the abuser) aware of it.
Anyone taller than 4-feet-5-inches will not be able to see the abused child, only the message across the photo reading, "If somebody hurts you, phone us and we'll help you."
The message that will be seen by the adult only — along with the child whose face is not bruised — reads, "Sometimes, child abuse is only visible to the child suffering it."
ANAR posted a YouTube video that presents how lenticular printing was used to create the dual-image ad that will hopefully help combat child abuse.
PetaPixel has received comments from those who believe the ad will indeed help combat child abuse. But there are others who, perhaps rightfully, feel that by giving away the "secret" of the ad, the ad has lost power.
What are your thoughts on this type of ad technology when it comes to combating child abuse? Let us know in the comments below.
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