Last year, Tesla officially launched a new program called "Drive to Believe," which aims to invite car owners all across European markets to swap their car in exchange for a Tesla Model S for a whole week. As of now, Tesla is featuring some of them in another new series of promotional videos that said "more to come".
Effective Promotional Marketing
According to Electrek, Tesla will even sometimes allow for extended test drives, but the company is apparently at the discretion of the local stores, which are often quite busy, so it's pretty much not a common occurrence as people understand it. Therefore, this new "Drive to Believe" program was definitely a good opportunity for people who are looking to try the upcoming Model S for more than just a short test drive.
Coverage of the Offer
As said on a legal document for the launch of the said program, Tesla was taking applications from residents who are 25-year old or older in the following European markets: United Kingdom, The Netherlands, Germany, Norway, Switzerland, Sweden, Austria, Finland, France, Belgium, Luxembourg, Denmark, Italy, and Ireland.
This pretty much covers every European market where the Model S and X are currently available. The company was taking every potential application until December 31, 2016, and currently, there is nothing new being announced about the program just yet.
People Buying With Tesla's Offer
According to Tech Crunch, Tesla is also going to be releasing videos of the winners per country. They have already published one winner from Germany thus far, who traded his Mini One for the Model S, as well as another one from the Netherlands, who traded away her Volvo C30 for the Model S.
The company also said that there are more videos coming and that more and more people are getting encouraged towards turning their cars over for the new Model S. It seems that Tesla CEO Elon Musk's plan is working.
