One is not enough. That is the statement that Nintendo wants for the Switch in every household. Tatsumi Kimishima, Nintendo president, said that the nature of the portable console could lead to households that own more than one Switch. With this, the owners will also help drive sales towards the projected Nintendo's 10 million number expected in a year.
According to GameRant, Kimishima believes that if a certain household owns more than one Nintendo Switch, it will eventually match the popularity of the Wii. The Nintendo Switch is a home console video game system that any user can take with them on the go and play anytime, anywhere, with anyone. "We think there will be households that feel as though one is not really enough," Kimishima said.
For the record, Wii is one of the top and best-selling consoles of all time, with recorded sales over 100 million system units. On the other hand, Nintendo Switch continues to sell out in minutes whenever new stocks are shipped to retailers. Because of that, Nintendo has a lot of confidence in the future that the console will really obtain its sales goal. Additionally, with a strong lineup of game titles, such as Mario Kart 8 Deluxe and The Legend of Zelda: Breath of the Wild, that demand appears to only be growing.
Originally, according to Forbes, analysts predicted a total of five million units shipped this year and with 40 million over four years. With that, Nintendo seems a lot of ground to cover and a lot of unbelievers to turn, in order to take at least to that hundred million mark that the Wii caught. Aside from that, Nintendo needs to have just the right promotion to hit the record.
"With regards to promotional activities, it can be difficult for consumers to really get to realize how compelling the new play style Nintendo Switch offers is through traditional marketing," Kimishima said. That is why Nintendo have launched new initiatives while continuing to advertise proactively in this fiscal year. If Nintendo can keep strong support for the Switch and continue releasing good games, there’s no doubt the console will continue to do well and may even overpower the expectations of Kimishima.
