Twitter chief Elon Musk has accused Apple of threatening to remove Twitter from its App Store without warning on Monday.
In a series of tweets posted on the CEO's account, he claimed that the tech giant halted their advertising on Twitter, Reuters reports.
Apple And Twitter Beefs Over Advertising Again
The billionaire also took aim at the iPhone maker for its policies, including the 30% tax it puts on in-app purchases and the censorship of other developers.
In addition to this, Musk claims details that the company stopped advertising on the social media platform, which makes Apple the first major advertiser to do so in recent times.
However, this is not the first time Apple and Twitter have had an issue with each other since App Store reviewers often flag content on Twitter during the app review process.
Twitter's ex-head of trust and safety Yoel Roth says that during his time on Twitter, App Store representatives regularly raised concerns about the platform's content moderation.
It is important to note that just on Sunday, the platform initially failed to remove a video of the 2019 terror attack at a mosque in New Zealand.
Additionally, the reinstatement of banned high-profile accounts saw a surge in the amount of hate speech on Twitter, Engadget writes.
While most of the reviews are driven by manual checks, the procedures take Twitter off its track, triggering a crisis response for months at a time, Roth notes.
Apple has always implemented strict yet unevenly enforced rules that cover the content that can appear in the apps they allow in its store, which is why Twitter's content moderation caught its attention.
Meanwhile, with regard to more recent tweets from Musk, the CEO did not specify in what ways Apple threatened to withhold the social networking site from its stores.
Twitter Will Lose A Primary Distribution Platform If Apple Pulls It From The App Store
Earlier this month, Musk took over Twitter for $44 billion, and ever since, he has rocked the platform with changes that will affect the users' experience on the social network.
With content moderation on the platform becoming a big concern for most users since Twitter had a new chief, Apple App Store's head Phil Schiller decided to delete his account.
According to CNBC, Apple app review former head Phillip Shoemaker claims that Schiller deleting his account means that the company is making moves to "prepare for war."
He also said that he thinks the company's review department is monitoring Twitter's moderation to see if more questionable content continues to be unflagged.
Because of the concern that content moderation and the policies between the two companies might not align, Apple might stop distributing Twitter to its customers.
The App Store is the only way of rolling out the Twitter app to iPhone, which means that pulling it out from Apple's stores will result in a major distribution loss for Musk's company.
The Guardian says that Apple spent about $131,600 on Twitter ads between November 10 and November 16, down from spending $220,800 the previous month.
