Overview
Xsolla, a leading digital distribution platform, and e-payment provider, is making significant strides in the gaming industry with its new cloud gaming solution and expanded digital distribution hub for carriers. The company has been working tirelessly to improve its services and offer innovative solutions for gamers and developers.
Xsolla and Mastercard Partnership
Xsolla is partnering with Mastercard to simplify and customize the payment process for players and developers. Xsolla is also expanding its Digital Distribution Hub into the telecommunications industry and its global audience of 7.3 billion mobile phone users. Lastly, developers will soon have a new way to reach a larger audience worldwide by connecting more players through the cloud and offering a new pay-as-you-go model.
"At Xsolla, we're excited about the potential opportunities of cloud gaming. Our vision is to make gaming more widely available, to get games into the hands of more players, make them more accessible to anyone, anytime, and anywhere through the cloud," said Chris Hewish, President of Xsolla. "We are committed to supporting developers. We make it easier for them to reach their audience by bringing together the streaming technology behind their games and giving them the power to create immersive branded online experiences for players worldwide."
Mastercard and global video game commerce company Xsolla announced plans to collaborate on frictionless, secure, and rewarding payments for gamers - from enhanced checkout experiences using credit card loyalty points to simple in-game currency gifting to improved creator payout processes and more. The partnership will combine Mastercard's technology, network-level expertise, global scale, and trusted connections with Xsolla's platform to create customizable and more accessible payment experiences for players, developers, and creators.
Mobile devices have been fueling gaming growth among all demographics and regions, with nearly 3.2 billion people - nearly half the world's population - estimated to have played games in 2022. But the digital commerce experiences that fuel developers' innovation in gaming have not kept pace with the growth. More than 40% of consumers say they need help to buy in-game currency, and more than 30% say it takes too many steps to make online gaming purchases. Nearly 30% say the gifting process could be more efficient, according to Mastercard research.
Mastercard and Xsolla will work together to enable innovative card and account-based solutions and services to improve digital experiences in payments and beyond for gamers. To kickstart this game-changing partnership, for the first time, Mastercard cardholders will be able to use Pay with Points to redeem their loyalty points for in-game purchases seamlessly - this solution will be integrated into Xsolla's Pay Station product. Players will also have the opportunity to gift in-game currency to friends and family. The companies are partnering to solve challenges in the gaming industry and prioritize consumer protections, including using Mastercard's authentication and fraud detection capabilities to give parents control before their child makes in-game purchases.
To learn more about Pay with Points, visit this link.
Cloud Gaming Solution
The cloud-based technologies that support corporate operations have expanded throughout the last few years in tandem with the video game industry.
Xsolla intends to use the pre-built tools with regional vendors and the Xsolla global infrastructure to create branded online experiences that gamers can access on any device.
Xsolla's introduction of the cloud gaming solution will also help increase the number of players who have access to these games and give them the option to pay as they go for their gaming adventures. To help with future game builds and upgrades for their users, developers will obtain critical insights regarding user behavior and income projections.
According to Xsolla, integration costs and game start times will continue to drop as more games are moved to the cloud.
Chris Hewish, President of Xsolla, stated:
"At Xsolla, we're excited about the potential opportunities of cloud gaming. Our vision is to make gaming more widely available, to get games into more players' hands, and make them more accessible to anyone, anytime, and anywhere through the cloud."
Visit this website for more information about Xsolla Cloud Gaming.
Digital Distribution Hub for Carriers
The Digital Distribution Hub solution is a centralized gateway for brands and distribution channels that produce and share entertainment content online and offline for their users. With this approach, game producers can collaborate with telecom companies to promote, sell, and distribute games and in-game items through a single app or online store and incorporate games in carrier promotional bundles. Developers can submit their games and content to the carrier's online store and webshop for distribution and sale.
By utilizing the Digital Distribution Hub, carriers can provide a broader range of entertainment, content, and games to a diverse consumer base. Customers can also use their favorite carrier apps or digital marketplaces to make gaming-related purchases alongside regular purchases, all in one place with a few clicks.
"Xsolla's goal is always to find solutions that will benefit game developers in more ways than one. We felt it was important to create an accessible hub that gives developers a wide array of opportunities by creating a beneficial impact within their market of consumers. With our telecommunications carrier partners, this solution will offer a wider variety of games to a diverse user base worldwide." said Anton Zelenin, Xsolla's Chief Revenue Officer.
Visit this website for more information about Xsolla Digital Distribution Hub.
Upcoming Conference
Xsolla is advancing the industry's cloud gaming experience to significantly improve the experience for developers and players worldwide. This solution will be introduced to developers at the 2023 Game Developers Conference, which takes place in San Francisco from March 21-24.
More About Xsolla
Global video game commerce business Xsolla offers a full range of tools and services tailored specifically for video games. Since its establishment in 2005, Xsolla has aided thousands of game developers and publishers of all sizes in funding, marketing, launching, and profiting from their games on various platforms.
As an innovative leader in the game commerce industry, Xsolla's mission is to address the inherent challenges of global distribution, marketing, and monetization to assist our partners in reaching new geographies, generating more income, and forging relationships with gamers around the world.
The headquarters of Xsolla is in Los Angeles, California, and the company has offices worldwide, including in Berlin, Seoul, Beijing, Kuala Lumpur, and other cities. Roblox, Ubisoft, Epic Games, NetEase, Playstudios, Playrix, miHoYo, Pearl Abyss, PlayStation, Xbox, Nintendo Switch, YouTube, Facebook Gaming, and NCSoft are just a few of the platforms that are supported.
To explore more, visit our website today.
