Console platform exclusivity has been a long-running practice in the gaming industry. Console manufacturers are known for releasing video games that are exclusively available on their consoles.
Companies behind the consoles often cite that console exclusivity is part of their marketing advantage over their competitors. Moreover, some of these games are advertised as tailored fit to the console itself.
However, gamers argued that it limits their choices and often forces them to purchase multiple consoles which could cost a lot. The latest versions of consoles today range from $299 to $599.
Exclusive game titles are a significant contributor to the console wars. Whether you are new to gaming or just curious to understand the premise of console wars, here are some sneak peek inside this long-running gaming tactic:
Promote Content Differentiation
Each console manufacturer invests highly in acquiring game titles that will be available on their console only. This means that prior to the game's development, companies would often ensure to secure an exclusive deal to create unique content for their system.
Moreover, the more exclusive titles a console has, the more the customers can see the difference on other consoles. Most of the time, consumers base their console preference based on the available games on a console and if they are playable exclusively.
Boost Hardware Sales
One of the most effective ways to boost console sales is by adding numerous exclusive game titles that can be played on it. Gamers are more inclined to buy a specific console since it guarantees access to highly-anticipated exclusive games.
This eventually leads to a long-term goal of driving revenue through game sales, downloadable content (DLC), and gaming subscriptions. Gamers are also less likely to switch to another platform if they are hooked on the exclusive titles.
Drives Hype in the Market
These days social media marketing and reviews are the foundation of a product's success. Exclusive titles, which are often much-awaited, will be used to generate hype and excitement on the console and the game itself.
In addition, manufacturers often include limited-time exclusive deals or timed releases which create a sense of urgency for the gamers. Preorder discounts and promos are also used to increase the market value of the console.
Brand Loyalty
Overall, exclusive titles are used to build and maintain brand loyalty among gamers. Players who have experienced good gameplay with exclusive games on a specific console are likely to sing praises for the brand once an upgraded version is released.
Slowly but surely, the console manufacturers will build a long-standing deal with the exclusive game titles, resulting in a long-term connection between the two companies and their target market. It is a win-win situation for their revenue.
Revenue for All
Regardless of the intended exclusivity, all console manufacturers are bound to increase their revenue. Gamers often find themselves buying multiple consoles to play their favorite games, ignoring its exclusivity to another brand. Most of the time, they also participate in providing gaming reviews and are ready to differentiate the gameplay between each console.
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