Apple Rumored to Reveal iPads, Macs This Week; Could Skip Traditional Launch Event

Apple is reportedly preparing to announce new devices this week. However, it appears the company is not holding its traditional launching event.

According to sources, the lineup could include the new iPad Pro, iPad Air and MacBook Air models, along with other accessories.

Apple to Launch Several Devices on its Website

Bloomberg's Mark Gurman reported that Apple will skip a traditional event to reveal its new devices. Instead, the company will launch the iPads, Macs and accessories through a series of online videos and marketing campaigns.

The campaigns are expected to unveil two new M3 chip-powered iPad Pro models with OLED displays, featuring a landscape-oriented camera, a couple of design tweaks and MagSafe wireless charging. Two M2 chip-powered iPad Air models are also expected to launch.

For the MacBook Air lineup, the 13-inch and 15-inch models are rumored to debut with their M3 chips, Wi-Fi 6E and Bluetooth 5.3 support.

Apple to Update Accessory Lineup

Some Apple accessories are also up for changes, including a new Magic Keyboard for the iPad Pro, which could feature a larger trackpad and partially aluminum enclosure. A new Apple Pencil is also on its way, along with new colors for iPhone cases and Apple Watch bands.

There are also rumors surrounding the new Apple TV and a HomePod with screen. According to sources, there is a possibility that the devices will launch within the first half of 2024. But there are no updates yet about their development.

For now, Apple users from the EU are confirmed to have a different experience, starting with the special release of iOS 17.4. The iPad OS 17.4 and macOS 14.4 are also expected to be pre-installed on the upcoming iPads and Macs.