AWS Launches Deadline Cloud to Help Render Media Content

Amazon Web Services (AWS) released a new rendering service called Deadline Cloud that aims to boost efficiency, especially for people who work in the media and entertainment industry.

The Deadline Cloud can be used to set up, deploy, and scale rendering projects in just a few minutes to help the industry speed up production time.

AWS Deadline Cloud Targets Media, Entertainment Industry

During its launch, Amazon promised that Deadline Cloud is designed to improve the efficiency of rendering pipelines. Using the service allows customers to create computer graphics, visual effects, and even incorporate AI.

Users will have access to built-in customization tools and integrations fit for digital creation such as Autodesk Arnold, Autodesk Maya, Foundry Nuke, and SideFX Houdini.

"With Deadline Cloud, creative teams can accelerate production timelines by running more projects in parallel, without worrying about capacity limits," the company wrote.

Amazon also revealed that the service offers built-in budget-management features that could help customers analyze the costs on a project-by-project basis and with no upfront costs. Customers are only required to pay once they are rendering.

AWS Opens Budget-Friendly Solution to Expensive Rendering

Organizations often build their own on-premises render farms which are both time-consuming and expensive. In addition, the infrastructure could also delay projects or affect the number of concurrent projects they can handle.

Using Deadline Cloud, customers from media, entertainment, architecture, and engineering can improve their content-rendering pipelines for various projects. The service is accessible through the AWS Management Console which comes with a process on how to build a render farm.

"Creative teams can embrace the velocity of content pipelines and respond quickly to opportunities to accept more projects, while meeting tight deadlines and delivering high-quality content," said Antony Passemard, general manager of Creative Tools at AWS.

Deadline Cloud is now available in Ohio, Northern Virginia, Oregon, Singapore, Sydney, Tokyo, Frankfurt, and Ireland.