A new study by Fandom, an online fan community, reported that 46% of gamers are motivated to play video games as it boosts their creativity, imagination, and self-expression.
The majority of the players still believe that video games provide stress relief for them.
Fandom Study Reveals Playing Games Increase Motivation
Fandom released its fourth annual "Insider Gaming" report and shared that people who seek gaming for creation, imagination, and self-expression are more likely to spend more time gaming. These types of motivation draw players into the gaming world in a deeper sense.
About 60% of gamers revealed that self-expression is an important aspect of gaming. Titles like Minecraft, Fortnite, and Roblox are among popular games that promote creativity and personal expression by allowing fans to customize.
"With the growing significance of gaming as a means for self-expression and personal evolution, it's crucial for brands to connect to these motivators to help players bring their gaming personas to life in the real world," said Fandom CMO Stephanie Fried.
Gamers Prefer Games That Allow IRL Similarities
Fandom's study also reported that gamers want their physical appearance to be similar to their in-game appearance. Players also prefer games that allow them to make the same in-game personality in real life.
Fried also stated that about two-thirds of gamers claimed that they are at ease when they are allowed to be themselves while gaming. Communities built by gamers are also considered safe spaces where players can share various opportunities with each other.
The Fandom study gathered data from a survey of 5,000 entertainment and gaming fans globally. The data also came from the proprietary insight from Fandom's platform with over 350 million monthly users.
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