Wix is Bringing GenAI Tools to Build iOS, Android Apps

Wix is finally bringing its generative AI-powered app editor tools for iOS and Android phones, almost a year since the website builder first opened new paths for generative AI into its services.

In an interview with TechCrunch, Wix CEO Avishai Abrahami said the rollout of the new generative AI tools will help businesses have "more personalized and complete" apps.

Like with its AI-powered website-building tools, the app editor can be used to generate early outlines for the app's design and motif.

Wix's AI Faces Criticisms Due to Bugs, Subpar Image Generation

While its CEO touted its recent breakthroughs in "the depth of our AI expertise and the strength of our product team," the reality is far from the company's visions.

Many early testers of the feature pointed out how Wix's AI-generated graphics often feel "almost useless" and "generic."

Just tried Wix and I’m lost. What was the point of all the AI prompted questions at the start? The “result” initial design it generated was generic and lacking any of the data I’d provided. Did I screw things up?
byu/SpinCharm inWIX

This is in addition to the confusing AI chatbot many users found to be riddled with bugs and system errors, making it harder to design a webpage than just manually creating it.

Despite vocal complaints about the feature and platform, Wix dismissed the concerns and claimed that most feedback has been "overwhelmingly positive."

There is no indication that the upcoming app-building tool will provide much-needed improvements from the AI features available for its web-builder platform.

Enterprise Graphic Editing Tools Lean into GenAI for Smartphone Rollouts

The addition of AI-focused tools in web-building platforms like Wix is part of the growing movement in the industry leaning more into generative AI to "offload" most work in graphic designing.

Adobe, one of the leading graphic design tool providers, has recently integrated generative AI across its Creative Suite as it tries to attract more businesses to join the AI hype.

The company has since partnered with other AI startups, like OpenAI, to power several features for Premiere Pro and Firefly.

The same trend can be seen in Canva as it slowly introduces an AI graphics generator across its accessories and tools for both individual and enterprise packages.