Instagram users can now make customized AI avatars, including their digital replicas, to interact and chat with their followers in Meta's latest move to introduce more generative AI features to the platform.

The new feature will be part of several new tools in Meta's AI Studio update, allowing users to experience more of the social platform's new Llama 3.1 model.

Meta first tested the new AI avatars to select Instagram users back in September but has since opened the feature to more US-based accounts.

Instagram's Personal AI Avatars Marketed Towards Content Creators

The feature is primarily targeted at content creators as evidenced by Meta's statements, claiming that the new AI avatars are intended to address many users' struggles to keep up with all messages.

In a way, the feature is similar to AI avatars Meta has earlier launched on Facebook featuring several notable personalities like Snoop Dogg, Dwyane Wade, and Kendall Jenner as AI personas.

The company assured that fans and followers would still be able to discern easily whether the account they are messaging with is an AI.

Also Read: Meta Rolls Out AI Chatbots on Select Instagram Users

Meta Ramps Up AI Features Across its Social Platforms

AI Studio's introduction to more Instagram users is only part of the growing trend in Meta's approach to AI development as the company highlights the technology across its social platforms like Facebook, Threads, and WhatsApp.

Since April, the platform promised to increase more AI-powered features for its users to "see how it enhances people's lives."

As its AI chatbot still experiences occasional glitches, Meta has included warnings that all generated content "may be inaccurate or inappropriate."

Related Article: Meta Debuts New AI Assistant Powered by Llama 3 Across Platforms