Search engines are now shaping to be the next frontier in the race to develop more advanced generative AIs as tech giants secure exclusive deals for their online search tools as a step up against the competition.
Even ChatGPT developer OpenAI signaled plans to architect their own search engines as new targets for integrating their latest AI model. But why?
Treasure Trove for AI Training
It is no secret that search engine content is among the most prized datasets many AI firms use to train their newest models.
In fact, this is the approach Google has taken for its Search Overviews, allowing its Gemini chatbot to summarize inquiries through available content on the platform, and in turn, training the AI to provide more accurate results.
Launching their own search engines ensures companies exclusive access to user-generated content for AI training.
Exclusive Deals with Online Platforms
Leveraging a search engine is not only enticing for AI firms, the trend also provides an opportunity for platforms to license their user content to potential buyers.
OpenAI, for example, has secured several exclusive partnerships with news outlets to integrate their news content on its chatbot for millions of dollars' worth of agreements.
Due to the growing market demands, AI firms are receiving more investments for the possibility of launching their own search engine platform in the future.
Related Article : Reddit Content Policy Blocks Appearance of Recent Discussions on Non-Google Search Engines
Revamping Search Engine Experience with AI
Of course, users and customers are also involved in how companies are shaping up the market around search engines and the latest addition of generative AI in the mix.
Over the past years, the tech industry has seen how people prefer conversational machines in searching for information.
This new demand has since encouraged companies to release more AI tools closer equipped with search engine functionalities despite the current risks of "hallucinations."
