Disney confirmed plans to roll out a paid sharing plan among its users as the company continues its password-sharing crackdown initiative.
The company first announced that it would no longer tolerate password-sharing on Disney+ accounts earlier this year.
Disney Plus to Introduce Paid Sharing in September
Disney launched its paid-sharing initiative in a few countries last June. The plan aims to capitalize on users who would be kicked out of the streaming platform once the system identified them for password sharing.
The idea would be similar to Netflix's decision to charge an extra $7.99 per month to open another slot on their account. In Disney's case, it is still unclear how much it would cost the subscribers.
"We've had no backlash at all to the [paid sharing] notifications that have gone out and to the work that we've already been doing," said Disney CEO Bob Iger.
The paid sharing would be on top of the company's attempt to strengthen its password-sharing crackdown. Netflix successfully implemented the same agenda and managed to mitigate freeloading on its streaming platform.
Disney Remains Confident Amid Price Hike Move on Streaming Platforms
Earlier this week, Disney announced that it would increase the subscription prices across Disney+, Hulu, and ESPN+ starting October 17. It would also affect the bundle offerings that include Disney+ and Hulu and Hulu + Live TV.
Amid the price changes, Iger revealed that the company is "not concerned" about losing subscribers due to the increased price. He also emphasized that the addition of ABC News Live and a curated playlist would give the company much-needed leverage against its competitors.
Disney+ with ads will soon cost $9.99 per month, while the ad-free version will be at $15.99 per month. Hulu will also start at $9.99 per month with ads and $18.99 for ad-free version. ESPN+ with ads will soon become $11.99 per month.
Related Article : Disney Plus, ESPN, Hulu Subscription to Hike Price Starting October 17
