Samsung might be faster in producing and releasing new phones but certainly it was a disaster this time. Samsung fans all over the world have expressed disappointment because of the Galaxy Note 7's "blow-up" resulting in the recall of the company's newest phone.
The pressure for Samsung was so intense, it led them to rush their production due to the demand of the consumers for the Galaxy Note 7. Samsung built up the expectations of consumers so high, it sacrificed a lot.
Apple had released their design of the iPhone 7 earlier, which Samsung saw as an advantage and took it as a challenge to speed up their production of the recently released Note 7. According to Bloomberg, Samsung executives grabbed the opportunity which unfortunately would be the company's biggest mistake.
Overall, Samsung received 92 percent of batteries overheating in the United States, including 26 reports of burns and 55 reports of fires such as fires in cars and garages.
Faulty batteries are the main reason for the recall of the Galaxy Note 7 phones. Samsung is blaming but coordinating with their manufacturer and affiliates for the technical glitch. Samsung was so focused on the design that they overlooked the internal parts of their carrier phone.
The top managers reportedly were so pleased and praised each other for releasing the Note 7 that they ignored a lot of possible problems. Too focused on beating Apple, they lost track of what's really important.
Samsung told Bloomberg that release dates are determined by "the proper completion of the development process and the readiness of the product for the market." Miscommunication and miscalculations were the factors for this appalling event.
Amid all the negative reports about the Note 7, Samsung's mobile chief DJ Koh said, "We sincerely thank our customers for their understanding and patience."
As media outlets and tech analysts put it, the Samsung Galaxy Note 7 is not ready for market yet. The good thing about Samsung is that it admitted the mistakes it committed and acknowledged the consequences of releasing a flawed phone.
