So CBS struck gold when it made a partnership with the massive mobile game ‘Candy Crush. The mobile game is considered one of the originals who popularized mobile gaming.
There's a reason why CBS is still here and providing us quality shows. CBS is brilliant when it comes to marketing and they've just added another weapon on their arsenal. Adding Candy Crush on their station might be the best gift the have this year.
CBS will make a TV adaptation of Candy Crush from Lionsgate TV. The hourlong game or series will feature two competitive players who are competing against a huge interactive boards to defeat the obstacles and be crowned as Candy Crush champion.
The game will be spearheaded by notable names in TV such as Reality TV vet Matt Kunitz created the TV format and exec produces for Lionsgate, CBS Television Studios, Pulse Creative and "Candy Crush" distributor King and Peter Levin, Lionsgate's head of interactive and games
The Candy Crush Saga or Franchise generated an outstanding average of 18 billion game round in September, according to CBS. That is almost the number of 10 other mobile games added together. That is why CBS took its chances and finalized a deal with them.
"We are huge fans of ‘Candy Crush' and, like so many others, we know the ‘rush' of advancing to the next level of the game," said CBS Entertainment president Glenn Geller. "We're excited to work with Lionsgate and King to adapt one of the world's most popular n base who can watch and play along at home."
"We instantly knew it would make an incredibly visual, physical and fun TV program," said Beggs. "We're very happy to have Matt shepherding the production as we partner with the team at King on this series with the tremendous second-screen potential."
