EVGA Graphics Cards Will Soon Be No More as the Company Exits GPU Business

If you really loved using EVGA graphics cards, you're out of luck: you'll probably never see another one soon. Ever.

Apparently incensed at NVIDIA (the vendor they exclusively make graphics cards for), EVGA has mentioned that it is ditching the GPU maker and exiting the graphics card business entirely, reports PC World. But before they truly stop making new GPUs for Team Green, they did promise that they'll sell off their current inventory first.

This now means that in the midst of growing hype for NVIDIA's RTX 40 series release, you likely wouldn't see an EVGA RTX 4090 or any other new Ada Lovelace graphics card with the company's branding. The original report was broken out by tech YouTuber GamersNexus, as shown in this video:

In it, EVGA's imminent exit is allegedly due to "disrespectful treatment" from NVIDIA said to have been revealed by company executives themselves. Among these are founder/CEO Andrew Hahn and chief branding officer Joe Darwin. Executives were quoted as saying that the decision is not financial but a "principled" one. It certainly is given that EVGA exclusively makes AIB cards for NVIDIA and not for its competitor, AMD.

The biggest reason, as per the GamersNexus expose, is NVIDIA's ruling on GPU pricing that governs their board partners. It seems that EVGA has been struggling with the chipmaker's tendency to never reveal just how much a card costs until a definitive MSRP has been revealed to the public. Aside from that, NVIDIA is also said to completely prohibit board partners from selling high-end, flagship graphics cards above a certain price point.

With this pricing strategy, EVGA sees nothing but problems. As reported by ArsTechnica, the draconian pricing practices governing Team Green's first-party reference (aka Founders Edition) GPUs tend to basically force companies like EVGA to lower prices, or else they won't make a profit (via ArsTechnica). In simpler terms, the strict pricing rules limits EVGA from being "creative" with their custom designs, more so when working on high-end GPUs at the top of the stack.

Considering how graphics cards basically make up 80% of EVGA's revenue as per the aforementioned ArsTechnica report, one can surmise that this decision was indeed born out of principle.

Moving Forward to the RTX 40 Series Launch

So EVGA is moving out of the GPU business. What's next? Well, whatever happens, NVIDIA is still teasing the imminent release of their next-generation RTX 40 series GPUs.

In a recent report by RockPaperShotgun, it was revealed that September 30th could be the date of a potential announcement. That is because Team Green has already confirmed the "GeForce Beyond" event ten days earlier, which will happen during the opening of founder/CEO Jensen Huang's GTC keynote presentation.

GeForce Beyond, as per the NVIDIA website, is scheduled for September 20th at 4PM BST/8AM PDT. Here is a teaser posted by the chipmaker on Twitter to drum up hype for the presentation, with the hashtag #ProjectBeyond headlining the post:

Be informed, however, that the announcement of the RTX 40 series is still NOT confirmed to be during the keynote. So you'll have to tune in yourself to find out.