California Lawmakers Advance Proposals for AI Regulation Amid Increasing Deepfake Issues

California lawmakers managed to advance some of the proposals for AI regulation and are now awaiting the chamber's approval before sending it to Gov. Gavin Newsom.

The state has been promoting a potential deployment of generative AI tools that will address several issues from traffic to tax guidance.

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California Lawmakers Push for AI Regulation

The U.S. has been trying to initiate AI regulations within the country due to the increasing issues of misinformation, deepfakes, job loss, privacy breaches, and automation bias. California lawmakers are hoping to ignite AI regulation across the county.

California currently has a better chance of implementing AI regulations that could influence other states. According to Tatiana Rice, deputy director of Future Privacy Forum, the state is in better shape to develop impactful regulations compared with cities like New York.

The California lawmakers cited lessons from failing to fight social media companies before. However, the state also clarified that it plans to continue attracting AI companies to invest in the state.

California Proposes Responsible AI Usage

Newsom stated that the state is still actively pursuing dominance in getting AI companies. At the same time, he added that there is a "deep sense of responsibility" to get the latest technology to the right use.

Some of the proposals include fighting AI discrimination and building public trust. According to the U.S. Equal Employment Opportunity Commission, around 83% of companies are utilizing AI in their hiring process, however, the algorithm remains questionable.

In addition, the lawmakers seek protection for jobs that are at risk with generative AI. The draft also suggests that California would impose penalties for digitally cloning dead people without consent.

Lawmakers are also looking to regulate powerful generative AI systems and ban deepfakes for politics or pornography.

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