TikTok is not letting the "Taylor Swift effect" fade on the platform anytime soon as the social media app partners with the pop megastar for a limited-edition "Eras Tour" experience on the site.
First reported by The Washington Post, TikTok is collaborating with Swift to celebrate her iconic "Eras Tour" with platform-exclusive digital profile frames.
(Photo : Jeff Pachoud/AFP via Getty Images)
This will be in addition to customized friendship bracelets fans can create on their own by completing several in-app challenges within 11 weeks.
The friendship bracelets, typically made from beads, are a common sight on Swift's "The Eras Tour" concerts as fans swap bracelets with each other to symbolize unity in their adoration of the pop star.
(Photo : Asanka Ratnayake/Getty Images)
This was not the first time the platform has partnered with Swift to offer exclusive limited-edition features to her fans.
Earlier in April, the social media was able to secure an exclusive deal with Swift during the release of her eleventh-studio album, "The Tortured Poets Department" with exclusive profile frames.
Also Read: Taylor Swift Unveils 'The Tortured Poets Department' Exclusive TikTok Features
Online Platforms Race to Capture the Taylor Swift Hype
Of course, TikTok is not the only business in town trying to secure an exclusive partnership with the American megastar in hopes of receiving the same surge in user traffic a Swift-branded collaboration often brings.
Earlier in April, Instagram added a personalized feature on Swift's official account that could allow her followers to access a secret countdown for "The Tortured Poets Department" release.
X (formerly Twitter) owner Elon Musk also invited the singer to perform an exclusive concert on his app back in September.
I recommend posting some music or concert videos directly on the X platform
— Elon Musk (@elonmusk) September 20, 2023
Even the National Football League did not let the opportunity escape during Swift's appearances in the Super Bowl LVIII to support her boyfriend and Kansas City Chiefs tight end Travis Kelce.
Related Article: Uber CEO Confirms the 'Taylor Swift Effect' on Economy, Business
Upcoming 'Eras Tour' Concerts
The worldwide "Eras Tour" is now on its last leg of performances as it nears its final concert on Nov. 3, at the Rogers Centre in Toronto, Canada.
For now, fans can still catch up to the Billboard's No.8 "Greatest Artist of All Time" in London and Dublin this month.
Swift will continue her tour across Europe until Aug. 17, before she returns to the US by October for her Miami Gardens performance at the Hard Rock Stadium.
