New tools being developed by YouTube are planned to be rolled out in early 2025, and they will help users detect deepfakes found in video uploads on the platform. They can flag deepfake content in audio and video content, especially when one's likeness was used as the subject for AI-generated content. 

With these tools, YouTube will also allow the user who used it to decide on what to do with the video.  

YouTube's Upcoming Tools Will Help Detect Deepfakes in Audio, Video

YouTube revealed that it is working on a new tool that will help protect people from deepfakes in videos and audio. Two tools are set to be artists and creators on the platform further than what it currently offers. This centers on various solutions that will help detect deepfakes in videos and voice. 

Two tools have been introduced by YouTube, with one of them expected to be integrated into its existing Content ID feature. This tool can determine voice using synthetic-singing identification technology. YouTube has said that it will enter a pilot program beginning early next year.

The company also said that it is developing another tool that will be available to creators, actors, musicians, athletes, and more to detect deepfaked content in video. It will focus on a type of facial recognition technology that can determine if it was artificially made. 

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Users Who Were Deepfaked Get to Decide

According to YouTube, users who find deepfaked content of themselves using the platform's tools will get to decide on what actions to take against it. However, YouTube has yet to officially confirm what actions can a user take on deepfaked content found on the platform.

It should likewise be noted that no exact date for the rollout has been provided by the company. However, it has continuously promised that better protections for users are being developed. YouTube likewise promises to foster more human creativity on the platform.  

Deepfake Videos on YouTube

The rise of generative AI specifically for audio, image, and video has likewise also led to the creation of deepfakes. Unfortunately, malicious creaters have taken advantage of the technology to mislead for the sake of enacting their campaigns to make them more legitimate.

In response to this, YouTube has made the effort to remove deepfakes on its platform. The rise of deepfakes has made YouTube more proactive in its approach to content moderation, claiming that it will accept takedown requests from users who submit reports about these types of media. 

This year, Google and YouTube have upped up the ante on deepfakes, particularly about election misinformation, and automatically removing them from their websites.

The upcoming tools from the company will offer users a chance to detect deepfakes about themselves and decide on what to do with them. This gives them power over these kinds of media instead of AI-generated content taking power over them. 

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